Fred Perry

Fred Perry: A British Icon

The Design Museum

The Challenge

Conceived by Fred Perry and curated by The Design Museum, EC were asked to design and build ‘Fred Perry: A British Icon’. An immersive exhibition to celebrate sportswear fashion label Fred Perry, highlight stories behind the brand, showcase key well-known and historical clothing from its archives, and of course tell the story of tennis champion who inspired it all.

Our Insight

Story-telling and a beautifully curated, premium space true to the Fred Perry brand would be crucial to driving engagement.

Our Solution

The futuristic exhibit included vintage and contemporary objects. Visitors experienced the apparel design process accompanied by specially commissioned visuals and film footage to enhance the storytelling. Interactive elements included audio interviews and commentary. Guests were encouraged to get up close and personal with the archival objects, which, whenever possible, were not placed behind protective glass.

The Experience

We used our expertise in bringing together brand and venue to design and build an art installation that was a truly informative, entertaining, and innovative experience. This resulted in a 10% increase in visitors during the exhibition period.

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Units B2 - B4
Galleywall Trading Estate
Galleywall Road
London SE16 3PB