The Great Repositioning

Event Concept relaunches as ‘EC’ with new strategic offering and brand identity

Starting out as a lighting company in 1994, we have consistently evolved to meet the changing needs of our clients. Over recent years, we’ve transformed our capabilities from a production company to a full-service event agency, encompassing creative strategy and content. To facilitate this, we’ve undergone an internal restructure to bolster our 120-strong employee base, now including key hires committed to this new market position.

Adam Stanley, managing director, says: “EC is in an exciting period of growth as we continue to deliver major projects both in the UK and globally. Galvanising 30 years of event expertise, this repositioning marks a significant milestone, empowering us to function as strategic allies to a diverse array of brands.”

“Building a solid bedrock of team members at the core of a business that now houses all aspects of events – from strategy and concept through to production and execution – will ensure deeper collaboration with clients, as well as economies of scale and efficiency.”

Author:
Elouise Mugridge, Event Industry News

Originally published in Event Industry News. Read the original article here.

Galvanising 30 years of event expertise, this repositioning marks a significant milestone, empowering us to function as strategic allies to a diverse array of brands.

Moving with the times

The brands that thrive in the future will be the ones that are the most agile, adds Abby Hartley, marketing director. “At EC, we’re not simply rebranding; we’re reshaping our industry presence. Our fresh positioning, brand identity and commitment mark a transformative shift which will enable us to cater to the evolving needs and ambitions of our clients.”

“Our promise of ‘making the extraordinary, everlasting’ acknowledges the dual significance of the event moment and the enduring impact and value our events need to deliver. It comes from a place of confidence in knowing what it takes to make every event a success.”

Our fresh positioning, brand identity and commitment mark a transformative shift which will enable us to cater to the evolving needs and ambitions of our clients.
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