GUAP Magazine


Natural History Museum

The Challenge

The GUAP Gala is an experiential awards show and gala that aims to celebrate creative excellence. Highlighting key individuals and brands that contribute to the creative culture, but whose social impact is often overlooked by traditional award ceremonies. This year, we were chosen to deliver this significant and remarkable event at the Natural History Museum.

Our Insight

We needed to bring the ‘Fairytale and Folklore’ theme to life while marrying it with GUAP’s characteristic flair and glamour. Giving the guests an unforgettable evening in which creative excellence, with profound social impact, was recognised and rewarded.

Our Solution

Dramatic lighting and stunning florals from Veevers Carter cemented the fantastical atmosphere in the main hall, whilst edgy and contemporary audio provided guests with that trademark GUAP experience. The awards show was seamlessly delivered, as were the dramatic performances that punctuated the evening.

The Experience

Guests were treated to an enthralling fantasy with true expressions of drama and creativity on display throughout the evening. GUAP pride themselves on championing underrepresented groups and giving underappreciated talent a spotlight – the GUAP Gala 2022 delivered this perfectly.

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Units B2 - B4
Galleywall Trading Estate
Galleywall Road
London SE16 3PB